Why a Picture Paints a Thousand Words for Your Google My Business Profile

Why a Picture Paints a Thousand Words for Your Google My Business Profile

Making your own Google My Business account is certainly a step in the right direction for your damage restoration business, but in order to maximize the potential of your My Business profile, you need to take care of a few little things.

Make your business stand out with pictures

The expectations and tastes of internet users have consistently changed and evolved. With so much competition for almost every business industry and niche, it is essential to ensure that your business stands out and hits all the marks. You can no longer do well by just getting by and doing the bare minimum. If a customer fails to find anything of particular interest on your website or online listing, they will take a total of 10 seconds to click off your profile and head on to another one. Their business will ultimately go to your competitor. Hence, you need to captivate your potential lead and the best way to do that is with pictures.

Pure text is boring

The fact of the matter is that, to the average individual, blocks of pure text are extremely boring and certainly are not the first things that their eyes will fall onto. You have to use images and visual aids that attract customers and form a lasting first impression on a new viewer so that you can use that as a starting point to build a customer relationship based on honesty and good service. Multiple studies and surveys have found that consumers find images and video content to be much more immersive and impressive than text. Images help to convince them to make a decision in favor of the business.

What pictures do you need?

You can upload photos of your business on your Google My Business profile and this will most likely be your opportunity to make a lasting first impression. You want to make sure that your picture paints a thousand words and gives a complete summary of what your business is and what it stands for. You want to somehow translate the ethos of your company into a pictorial format and ensure that what you show your viewers attracts them to your business.

What kind of pictures should you put up on your My Business profile? To begin with, you need to upload a cover photo for your profile as well as a profile picture which should ideally be your business logo. Once that is done, you need to move on to the pictures that will flesh out the content on your profile and will give the customer a peek into the company workings, standards, and culture. Start with a few photos of your establishment’s exterior so that they get an idea of what your building looks like if they ever decide to pay a visit. You can go for different angles or take pictures at different times of the day depending on your preference.

 

Next, we move on to the interior of the establishment. Focus on the customer’s perspective and the features they will most likely be interacting with were they to visit your office. Make sure that the pictures are full of character and life, and reflect the vibe of your business. Another great way to show the importance of customer service at your company is to upload pictures of your employees and staff interacting with customers and providing them with the various types of services that your company offers. You can also showcase some of the restoration materials that you frequently use in your work as well as some finished or in-progress projects to reflect the standard of your service. When uploading pictures with staff and employees, ensure that they are having positive interactions and that they show smiles and a general feeling of happiness and satisfaction from both sides- the customer and the service provider.

At the end of the day, make sure that the pictures are natural and of high quality. Steer away from extremely professional looking photos as they may give a more fabricated or exaggerated feeling. Never use stock photos on your profile as Google will simply delete them. Keep it authentic, honest, and real to the core.

Pictures really do paint a thousand words and they definitely grab potential customers’ attention. Contact us today for more information or a free quote for any help we can give you.

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THE IMPORTANCE OF FAQ SCHEMA FOR DAMAGE RESTORATION SEO

Schema markup is one of the latest tools introduced by Google to allow businesses to enrich their content with proper SEO and help their readers understand their content much better. A properly implemented schema enables you to drive organic growth and improve your performance in search results.

For the rest of this article, we will focus on three types of schema that you can use to supplement your content and make it all the richer in order to drive an increase in the visibility of your page or website: FAQ Schema, How to Schema, and the Q&A Schema.

FAQ SCHEMA

FAQ schema, as suggested by the name of the tool, displays the content you have put up in the form of a Frequently Asked Questions or FAQ page in the search engine results under your site. In order to use this schema, you have to create an FAQ page that is created and can only be edited by the company, and elaborates on any particular aspect associated with your organization or service so that it allows the user to better understand a topic. The content that is displayed in the SERP under the schema will be a complete match of the content that has been posted on the source page on your website.

But before you even think about implementing this schema, you need to develop an appropriate FAQ page for your site. How can you go about doing so? And do you even really need a FAQ page?

Before you set about creating your FAQ page, you need to understand that the goal of such a page is not to fill it to the brim with unnecessary, straightforward queries just to fill in the space, but it is to provide value to the reader who is also a potential customer. You need to show the potential lead that you are working hard to give them the exact answer they are looking for in the matter of a few seconds.

Make sure that the language you use is easy to understand and simple in its essence so that people will easily find what they are looking for. If you are not sure what your customers might need to know, explore the market and think from their perspective- what are the common issues they may face when considering damage restoration for their homes?

You can also gain inspiration from your competitors in this regard but make sure that you cater to the needs of the subset of the audience that you are targeting.

HOW TO SCHEMA

How to schema is similar to FAQ schema except for the act that it lays out a certain process described in an article or post on your page in the form of steps for the reader to follow.

Q&A SCHEMA

A Q&A schema differs from an FAQ schema in the fact that it refers to a page that is only focused on answering a single question or query as opposed to a list of questions as you would on a frequently asked questions page.

At the end of the day, testing the performance of your newly implemented SEO techniques is equally as important as you will need to know whether or not a certain strategy is actually working to draw in more traffic and give you more clicks and leads. You can keep track of the performance of your new Schema using the Rich Results Testing Tool which analyzes the performance of your schema in the Google search results and presents it in the form of the Rich Results Status Report.

The post The Importance of FAQ Schema for Damage Restoration SEO appeared first on Destiny Marketing Solutions - Digital Marketing Firm in Houston, TX.

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How Damage Restoration Companies Can Use Google My Business Posts to Boost Visibility

In recent times, a lot of business has shifted to the online realm, filling it with tonnes and tonnes of data and information that can be accessed on a whim by anyone with a browser and reliable internet connection. The beauty of the internet is that many services have become much more accessible and easier to use than they have ever been before. All a potential customer has to do is type in what they require, and they will receive a number of listings in their local area of businesses offering those particular services.

You need local leads

When developing a digital marketing strategy for your damage restoration business, it is important to emphasize the fact that you are not just looking for potential leads- you are looking for qualified leads. These are the leads that are much more likely to interact with you and avail themselves of your services and that are most often located in your local region. It is unlikely that someone living in a different state will ask you to come and redo their home. That is why it is good to capitalize on the various geo-focused tools offered by Google to further specify and better categorize your listings based on your local presence.

What Exactly is Google My Business?

Google My Business is a platform that essentially acts as an online directory of a variety of businesses. Previously called Google Places, Google My Business allows you to increase the visibility of your business and gain exposure from qualified leads in your targeted audience. It is primarily for the use of businesses that are focused on providing region-based services in their locality as opposed to those looking for national or global exposure.

By signing up with Google My Business, you enter your business as a listing that can be shown to the viewer if they search for the relevant keywords. You are supposed to add the name of your business, your address, as well as the contact information. Make sure that the information you enter on your My Business profile is consistent with the information mentioned on your other business associated social and online profiles as any discrepancy may cause Google to overlook your listing. By adding your address, you locate yourself on Google Maps, allowing users to quickly visualize your real-time location on the map so that they can ascertain whether or not you would be the best service provider for them.

Local 3 is where you want to be

Another great benefit that comes from becoming a part of Google My Business is the fact that you significantly increase your chances of appearing in the coveted Local 3-Pack. You must have seen the 3-Pack when running a search for a restaurant or a hotel: a set of three listings appear before the organic search result on the top of the page and are supplemented with some of the details of the business. This gives you much greater visibility as it has been shown that brands that feature in the 3-Pack experience a 700% boost in their sales. Appearing as a featured result on Google also enables you to gain the trust of your customers and deliver services with credibility.

If someone were to click on your My Business listing, they would see the name of the business, the address along with the location pointed out on the map with a red arrow, a phone number for contact purposes, your opening and closing hours, the main website, any photos of the company or store, as well as reviews and ratings. With Google My Business, you can encourage your customers to leave you reviews and ratings out of five on the listing after they have used your services. A good rating and positive reviews from a healthy number of consumers lend your business credibility and make the chances of lead conversion much greater.

To find out more about Google My Business, contact our helpful agents today. They’ll answer your questions and provide you with free quotations.

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DAMAGE RESTORATION EXPERTS SHOULD PREPARE FOR THESE 2020 DIGITAL MARKETING TRENDS

The damage restoration industry is a competitive space and in order to remain relevant among the plethora of tough competition, it is important for you to remain flexible and adapt to the changes that the industry constantly experiences. Utilize consistently evolving technology and changing practices to keep your marketing fresh and engaging, ensuring that you and your business are able to keep up with the changing tastes and expectations of the public that you aim to serve.

Let’s look at the top digital marketing trends that you should look out for in 2020.

CHATBOTS

We have all had the opportunity to interact with a chatbot at some point in our surfing experience and you can only expect those experiences to become far more frequent as time goes on. Chatbots are essentially computer programs that employ the use of machine learning to interact with customers in a human-like fashion so as to carry out a natural conversation and answer the consumer’s questions. If your business puts chatbots in place to deal with simple queries, you will save a lot of time and resources.

MESSAGING APPS AND SOCIAL PLATFORMS

Messaging applications on social media and other platforms have become the primary means of communication for many individuals who regularly use their phones for any and all purposes. This is something that you can capitalize on. With over 1.6 billion active users on WhatsApp and 1.3 billion monthly users on Facebook Messenger, it is easy to see that social messaging platforms are a popular choice among the general audience and a great way to communicate with them. As a damage restoration company, your goal is to ensure the customer’s convenience while you are providing your services, and communicating with them through messaging apps that they are using on a daily basis is a great way to do that.

 

 

INCREASING PERSONALIZATION

Speaking of messaging apps and using them as a means to communicate with your customers, it is also a great opportunity to personalize your messages to better appeal to the particular needs and tastes of that one customer in particular. With competition increasing daily and competitors adopting new and improved technologies and innovations for better service delivery, consumers are looking for brands and services that truly put them first. With so much big data available from your existing resources, it is time to leverage consumer information and behavior and start delivering content through extremely personalized campaigns so that your business can stand out.

VOICE-BASED SEARCH

With the increasing popularity of voice assistants such as Siri and Alexa, voice-based search is going to experience significant growth in the coming year as more and more people start to run their primary searches through voice commands. You may not think it’s a big change, but you will have to make significant changes in your marketing strategy to adjust to this new development. The key to optimizing voice searches is to take into consideration how a person would inquire about your service. They would most likely use relatively longer sentences and longer keywords which you will have to incorporate into your SEO profile. They would be more conversational in nature as opposed to just using a statement like in a written search and it may be in the form of a question.

VIDEO MARKETING

Statistics show that the average individual responds much more positively and frequently to immersive graphical content than they do to simple text. That is why it is no surprise that video marketing is set to be the fad in the upcoming year. Among those businesses that have already implemented this practice into their strategy, 72% claim that they have experienced an improvement in their conversion rate. 52% of their customers say that they felt more inclined to go through with the purchase of the product or service after viewing video content. Whether you are marketing on YouTube, Facebook, or your own website, video content keeps your customers engaged and helps deliver relatively dry content in a much more digestible format, equipping the consumer with the knowledge they need to make the right decision in half the time.

Our friendly team is standing by to help you with more information or a free quotation. Call us now.

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Why Damage Restoration Companies Should Use Call Tracking with PPC

WHY DAMAGE RESTORATION COMPANIES SHOULD USE CALL TRACKING WITH PAY PER CLICK

Big data used to be merely a buzz word just a few years back. Now, it has become one of the most frequently used and central phenomena in the world of business. The truth is that most marketing and business strategies in modern industries are almost completely reliant on large amounts of data to improve their overall performance and results. If you have a website or any form of online presence, you are undoubtedly generating large amounts of data which subsequently can be used for predictive and analytical purposes to help you make the right changes and run effective marketing campaigns. With the right kind of data, you can better understand your customers and then cater to them accordingly while also keeping your ideas and implementations consistent with your goals.

This is especially true if you are running a PPC campaign. A PPC ad is a pay per click advertisement that is predominantly featured at the top of Google search results. It’s designed to give you more exposure and immediate results in the form of leads and page visits. If you do not establish and assess some parameters, you will never be able to tell whether or not your PPC ad is actually working. You do not want to be wasting a significant chunk of your advertising budget for ads that are not serving their purpose. That is why it is important to establish your overarching objectives for the ad campaign beforehand and then use the data obtained from the campaign to judge its performance against pre-established parameters and criteria.

While you can use tools such as Google Analytics to evaluate the data obtained from your website or online profiles, what can you do if you are being contacted by your customers over the phone? For a service-based business such as a damage restoration company, many of your customers will most likely search for a service like yours, see your ad with your contact information, and get in touch with you directly to get the details, ask questions, and make appointments. Well, there is a solution for you, and it is PPC call tracking.

WHAT IS PPC CALL TRACKING?

PPC call tracking is a technique which enables you to collect information regarding the customers who are contacting you on your business phone and categorize them. You can then integrate this data with what you already have and make informed decisions later on. Tracking numbers can be purchased from various providers and a unique number can be assigned to each of your campaigns. This enables you to see exactly how each of your landing pages or site pages is performing and to collect qualified leads for your business.

You can also use click to call ads with Google ads where, by activating call extensions, you can assign various ads’ different phone numbers and then use the call reporting feature to analyze the finer details of the interactions. Using call reporting, you can track the duration of the call, the type of call, when the call started and ended, the area code that the consumer was calling from, whether or not the call was received by a responder at your company, and whether or not the call was connected. It works in collaboration with call extensions to give you a thorough idea of how your PPC ads are performing in respect of generating calls for your business or service.

Regardless of how central the internet has become for many business interactions, phone-based engagement still remains a primary means of communication and one that results in arguably the greatest lead conversion. Your potential customers will most likely want to connect with a real, human representative from your company’s side before they decide to give you the job and book your services. This is where you can drive a potential customer away by not responding or by failing to provide them with a means of communication or you can gain a loyal one by answering their questions, mediating any conflicts, and providing them with real and genuine customer service.

If you have any questions about call tracking, call our friendly service team today. They can also supply you with a free quotation.

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How to Use Google My Business for More Restoration Jobs

Contractors working in restoration often puzzle over how to attract new clients. If you have not been using digital channels to promote your business, you are likely missing out on opportunities for work. One of those channels is Google My Business. The following is an overview of Google My Business and how it can specifically help contractors land more restoration jobs.

What Is Google My Business?

 

Google My Business is a free service from Google that allows business owners to create a listing for their company on the search giant. This listing then shows up when anyone searches for your company on Google. It is also the best way to add your damage restoration business to Google Maps. Given how most customers now find restoration companies by searching online, having a visible profile on the biggest search engine in the world is undeniably advantageous. Having a My Business profile also boosts your search engine optimization (SEO) because it will integrate with other Google results for greater discoverability.

How to Create a Google My Business Listing

 

It is easy and costs nothing to create a My Business listing. Simply go to google.com/business to begin and follow the instructions. You will need to create a new Google account or use an existing one. You can edit your information via the Google My Business dashboard at any time.

List Detailed Information

 

Don’t just stop at putting down your company’s name – give potential customers some more key details about your business. These include:

 

• A blurb describing your business, complete with relevant keywords;

• A link to your website;

• Contact information such as a phone number and e-mail address;

• Your address and service area;

• Hours of operation; and

• Emergency numbers.

 

The blurb describing your business needs to be short and to-the-point. State the kind of restoration work you do as well as any major distinguishing traits about your company. Contact information is critical to list, as well, so people who are just browsing can easily contact you for more information. List your website, too. Restoration leads drawn to your website can then learn about your company in greater detail and be convinced that they should do business with you. For restoration contractors, listing any emergency numbers, as well as your service area as part of Local Pack is advisable.

Post Photos and Offers

 

Photos can be of your offices, vehicles, examples of the work you have done and more. Photos are especially useful for getting restoration jobs because you can show before and after examples of your work right there on your business listing. These examples can impress customers right away and generate some solid restoration leads.

In addition to photos, you can post special deals, offers, and coupons on your listing, as well. These can be strong incentives for new customers to give your services a try. It is then up to you to perform solid restoration work to please those clients.

Use in Tandem With Other Techniques for Good SEO

 

My Business can be used in tandem with other techniques for good restoration SEO. There are ways you can improve your SEO directly on you’re My Business profile. This includes using keywords and phrases in your business description that are used elsewhere in your online presence, such as:

 

• Your website;

• Any social media profiles; and

• Your online content, including your own and guest posts.

 

Restoration contractors conduct their business in a set local area, which is why it is important to use local SEO terms. Be sure to use local terms such as “fire restoration [your city and/or state].” Consider what phrases users are organically searching for in order to have your results come up in response.

Analyze Results

 

Google My Business comes with analytical tools that can help you track who is viewing and interacting with your listing. You can then use this information to make any needed changes for better results. When customers post reviews, you can respond to them in thanks or to tell your side of the story, if necessary. Doing so makes customers feel a business is more trustworthy.

Google My Business listings are just one aspect of any good online marketing plan. If you are looking to grow your restoration business and make it easier for customers to find you online, contact Destiny Marketing Solutions to learn more.

The post How to Use Google My Business for More Restoration Jobs appeared first on Destiny Marketing Solutions - Digital Marketing Firm in Houston, TX.

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SEO for Restoration Companies

Running a successful restoration company requires the ability to gain the trust of locals in the areas you serve while also providing high-quality results. Knowing how to effectively implement restoration marketing ideas is essential to help build a professional reputation for your business and brand. One of the most essential damages restoration marketing tools includes SEO. Restoration SEO is extremely valuable and can significantly impact the overall success you experience online and in your local region.

What is SEO?

SEO is also known as search engine optimization. Search engine optimization has been a tool used by web developers and digital marketers alike since the dawn of the internet and public websites. Websites that are optimized for search engines such as Google, Yahoo!, Bing, and DuckDuckGo are much more likely to appear within the first page of search results whenever a user is browsing for relevant keywords and phrases. An optimized website that appears frequently within search engine results is likely to receive more online traffic, leads, and clients.

Why Does Restoration SEO Matter?

Restoration SEO is search engine optimization that is hyper-focused on the damage restoration services you offer and provide to clients in your area.

Some of the most notable benefits of optimizing your website for search engines include:

• Boost Your Ranking: Websites that appear within the first page of search results are much more likely to receive visitors and gain traction online. Individuals who use search engines are seeking quick results and feel as if websites that appear first are more authentic and trustworthy. If your restoration company’s website appears above other competitors in your local area, it is much easier to generate restoration leads and new clientele.

• Improve Your Page Rank: Search engines such as Google provide page rankings for websites, informing users of a website’s validity and trustworthiness. The more optimized your website is, the better your page rank will be from Google. A website with a higher Google page rank is likely to appear more professional and legitimate, which may increase lead generation and overall sales you generate.

• Build a Professional Reputation: When your damage restoration’s website appears first within local search results, it generates more leads and interest in your business. In addition to honing in on search engine optimization, add your restoration company to Google MyBusiness to expand your online reach even further. Using Google My Business is also a great way to generate and establish the presence of your restoration company online while boosting your website’s SEO.

Research Restoration Damage Keywords

When you are ready to begin optimizing your damage restoration’s website for top search engines, it is important to research and become familiar with the most commonly searched words and top keywords that are most relevant to the services and products you offer.

Research top searched words and find the top keyword for restoration companies in your area by using free tools such as Google Trends. Consider the type of services you provide and which services that you offer are most popular and always in-demand. Research and compare keywords and common phrases that are most frequently associated with the damage restoration services you offer.

Compare the popularity of various phrases and keywords over time to create content, blogs, and new pages on your own website to fulfill the demand of your audience. Implementing keywords properly and effectively throughout your website is essential to avoid spamming search engines or having your website blacklisted from top search engines altogether.

Whenever you are optimizing your restoration company’s website, it is important to do so in a manner that is legitimate and acceptable according to any rules or regulations top search engines currently have in place.

Restoration companies operate in an extremely niche market, providing you the opportunity to hone in a specific audience once you begin working with your website’s SEO. By taking the time to improve your website’s search engine optimization, you are increasing the number of restoration leads you are able to generate while also solidifying your place online as one of the most trusted and top restoration companies in your area.

Are you ready to optimize your restoration company’s website for local SEO? If so, click here to learn more about our restoration SEO services today.

The post SEO for Restoration Companies appeared first on Destiny Marketing Solutions - Digital Marketing Firm in Houston, TX.

source https://destinymarketingsolutions.com/seo-for-restoration-companies/?utm_source=rss&utm_medium=rss&utm_campaign=seo-for-restoration-companies

11 Digital Marketing Strategies for Restoration Companies

Marketing a restoration company is possible as long as you understand modern technology. This post gives you an overview of the tools, processes, and methods involved. With digital marketing, your objective is to grow your business. For your business to grow and develop through digital marketing, you must rely on the tactics used to work and flourish.

There are specific strategies that make the smoke and fire damage; sewage overflow and storm damage terms work for your online marketing strategies. The internet’s purpose is to get the information out there, so let’s look at how we can maximize digital marketing with the intent of building your restoration business.

#1. Research Your SEO

for restoration companies must incorporate SEO. You don’t need to know much about how it works. You just need to research the words that you plan to use. Use words that identify your office and its location. Make them the core of your SEO.

#2. Putting Your Keywords into a Website

Restoration contractors may need help at this stage, but we encourage you to try this step on your own. The keywords that you’ve researched need to be used in your site. Your website is your most important asset in digital marketing. Search engines can find your site based on the keywords spread throughout it. Choose wisely.

#3. Improving Your On-Page SEO

Marketing your restoration business requires that you perfect your on-page SEO. This is the form of search engine optimization that can only be improved by finalizing every single page. Improve your SEO for your entire website and don’t leave any page undone.

#4. Learn About Digital Marketing Tools

Restoration services need to adjust to the digital market by using the bulk of the marketing tools that exist. In short, there are ads, blogs, guest posts, automation, and social media.

#5. Start Thinking in Terms of a Theme

Your restoration marketing ideas are useful since you know about the tools. We encourage you to begin to think of your strategy as a theme. This will help you to develop a message that’s suitable for all of the available marketing tools that exist. Be sure to deliver one message.

#6. Build Your Blog and its Marketing Funnel

Digital marketing strategies are the most effective when there’s content involved. Your leads need to read, watch a video or listen to you speak to them. The most effective online content is words. Add a blog to your site and publish your content there.

#7. Learn More About Automation

The best way to market a restoration company is through automation. Automation can trigger actions for computers to take. You can set your software to automate messages or to send you notifications as people respond to your digital marketing strategies.

#8. Create an Email List and Generate Leads

Your disaster restoration business plan should be to engage your prospects, make real connections with them and obtain their contact info. Your objective is to market to them with email. Develop this reliable line of communication by creating an email marketing campaign.

#9. Register for AdWordsemail marketing

Our digital marketing strategies for restoration companies call for you to register with AdWords. You need your own account. You need to learn and operate keyword-research tools. Practice activating an ad from start to finish. By this stage, you should already have a theme to work with, a website for your visitors, and the ideal keywords.

#10. Investing in Video Content

It’s difficult to truly maximize your digital marketing strategies for restoration companies if you’re not committed to creating the best possible content. Rely on the popularity of video marketing while it’s still easy for small businesses to do.

#11. Don’t Overlook Your Competitors

Your competitors are just as important as your business is. A competitor is defined as a business that offers the same services that you do. Digital marketing strategies for restoration companies also take into account the strategies that your competitors are using. You want to know about their success and what there is to learn from them.

The post 11 Digital Marketing Strategies for Restoration Companies appeared first on Destiny Marketing Solutions - Digital Marketing Firm in Houston, TX.

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SEO & Digital Marketing Trends for Houston Business Owners: 12th Edition

 

Future of Search using Emojis

Emojis have been around for years but the future of emojis in search queries is expected to grow. Learn more so you don’t get left behind. 

We see emojis being used mainly by millennials and GEN Z age group. Let’s take this bottom search for example. They are searching for pizza near me and guess what? The business that used the emoji pizza ranked the highest.

Image from Search Engine Land

Don’t forget to add relevant emojis to your next youtube video title or meta descriptions.[Learn More]

 

When Should You Business Use PPC vs. SEO

Seo or Search Engine Optimization is using strategies to get found online organically. Your business will rank higher and for longer with this method. This method is ideal for local businesses.  In addition, you are more trusted than a paid ad. PPC or Paid Per Click is just that, you pay for people to click on your business.

I feel bias towards both but it comes down to what type of business you have and what audience you are trying to reach. If you have a service only available for a short period of time then PPC is best. You will just need to spend time researching your audience and how to effectively build a campaign that targets them. If you are an evergreen business offering services of products that never go out of style then SEO is the way to go. 

But even after all your work, you will have some consumers that avoid ads at all costs or say ads are the way to go. [Learn More]

 

6 Ways to Rank your Content in 2019

With everyone having ADD these days your content should be catered as such. Here are some ways to add some flare and rank with content.

1. Mix it up with text, images, and video. It’s really a hit or miss when using only text since some people may bounce with too many graphics. Testing out never hurts.
2. Write, read edit, write read edit then get someone to read and edit your content.
3. Play with long and short content to see what your audience likes more. You may be surprised that many favors straight to the point information.
4. Stay original and avoid scraping from other websites. You want to be an authoritative website, not a copycatter.
5. Write content to satisfy mobile or desktop users. Mobile users tend to want straight to the point information while desktop readers want to devour a full container load.
6. Make content form match the layout of the page. [Learn More]

 

If Your A Houston Business Owner And Want To Boost Your Revenue Then Click Below For A FREE ($497 Value) Analysis Of Your Business. 

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SEO & Digital Marketing Trends for Houston Business Owners: 11th Edition

 

 

How Technology is Reshaping Consumers

Today technology such as smartphones, smartwatches, smart home kits is changing the ways consumers make purchasing decisions. About 30% of consumers shopping at a physical retail store will use their smartphone to compare prices online. 

Technology has increased security awareness in consumers. Many say they are wary of using their credit card online to make purchases but will use a third party like PayPal or stripe. Consumers also expect a response from a business on social media accounts within 6 hours. [Learn More]

 

Two Big Recent Studies on the State of Local Marketing

Local Social Marketing Benchmark (LSM) – Examined ranking for franchises with multiple locations in 10 different industries. Top leaders in each industry had 2x more sales as expected. When looking across Google, Yelp, and Facebook, only 78% of locations were claimed.

Freshchalk Study – Surprisingly Yelp showed 92% of search results with business and city in the search query. Business with more reviews on Google my Business ranked higher on the search results.

Claiming your Google my business, Facebook and Yelp are a must when using online platforms to market local businesses. [Learn More]

 

How to Choose Brand Influencers to Promote Your Business

Influence marketing is a huge marketing channel that builds trust and authority to your brand. 90% of marketing experts find influencers are so powerful its ROI is better than any other marketing strategy.

Research their audience to see if your brand resonates with their audince. This may be common sense but I know sometimes the amount of followers seems promising but the narrower your niche audience the more results you will see.

Once you have established relevancy no you must reach out to influencers. First, start off with a symbiotic relationship if possible. Make sure to warm up to them before breaking the news about becoming a brand influencer. [Learn More]

 

If Your A Houston Business Owner And Want To Boost Your Revenue Then Click Below For A FREE ($497 Value) Analysis Of Your Business. 

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SEO & Digital Marketing Trends for Houston Business Owners: 10th Edition

 

Amazon Alexa Could Crush Google Search Traffic

Have you noticed in recent months search traffic clicks declining? This may be due to Alexa single answer taking over. As Alexa’s popularity is growing Google is scrambling to innovate search.  If you search anything you now get more one answer snippets from Twitter, Youtube or Wikipedia. If your search queries answer is within an article Google will pull and feature snippets above the search results.

Youtube, which is now owned by Google will be the next big platform to get more organic traffic. Just this past year we’ve seen video take over Facebook with their Facebook live feature. [Learn More]

 

How to Bridge the Gap Between Offline and Online Marketing

Using traditional marketing like flyers, business cards, radio, and commercials along with online marketing can increase traffic. Today consumers are all about researching services or products and reading reviews. If we see trending item or service on a billboard we don’t just purchase, we go online and research the company and read reviews.

The following are some ways traditional marketing can bridge the gap between offline and online marketing.

1. Radio can be a great way to advertise and funnel traffic to your online platform. Studies show 33% more people tend to listen and act on radio commercials in the morning during their morning commute. This may be due to popular morning shows.
2. TV ads will bring about 57% more traffic according to a Nielsen survey. You will have to be wary about having commercials run all day long. Instead uses a systematic approach of only running your ads during peak times or when you know your target audience is watching.

Take away note. Don’t ignore traditional marketing completely. Create a marketing strategy that involves both methods but chooses them depending on your niche.[Learn More]

 

5 Ways to Killer Content That Leave a Lasting Impression

Today content is what keeps your audience engaged with your website or social media platforms. Content described video or writing material that speaks to your ideal audience.

1. Answer Burning Questions – Before creating any content go to the drawing board and answer some questions.  You may want to know what your audience is searching for. Visiting sites like Reddit or Quora is a great idea to get inside the minds of your ideal audience.
2. Give a Preview – With society wanting answers now its a good idea to start your content with an overview. Not only are you giving your audience what they want but an easier way to navigate content.
3. Back up your Talk – If your content has statistics and facts being thrown around provide links, graphs or reputable studies to grow your authority in the topic.
4. Innovative Content – What is the reader looking for pertaining to your topic? That is the Question. Again, take this to the drawing board and find what your audience is searching. Are you seeing more searches pertaining to a “how to guide” or “review guide”?
5. Call to Action – Always include a call to action. Why? You just wrote this amazing content for your audience so tute your horn and nonchalantly mention what action you want your audience to take. [Learn More]

 

 

If Your A Houston Business Owner And Want To Boost Your Revenue Then Click Below For A FREE ($497 Value) Analysis Of Your Business. 

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11 Tips for Finding the Best SEO Services in Houston

Finding the best SEO services in Houston is not easy. It can really be hard to distinguish one Houston SEO company from another, especially since many of them use the same sales pitch to try to sell you on their services. Houston businesses really need to do their due diligence to find a reliable Houston SEO company that can build a winning campaign.

 

 

Here are 11 tips for finding the best SEO company in Houston for your needs.

1. Ask for References and Look for Reviews

The first step in finding the right right Houston SEO company is to ask for references. Most reputable companies will be more than happy to refer you to their past clients. This will allow you to get an idea if the company is doing a good job for past and existing clients. You also want to look for reviews on Google, Yelp, Glassdoor, and even the BBB if available. See how they work with clients. Compare all the pros and cons of working with this company.

2. Evaluate Case Studies to Find the Right Fit

Just because the Houston SEO specialist has satisfied clients doesn’t necessarily mean it’s the right fit. Look for case studies on the Houston company’s website. You want to see that the company has experience in your market or industry. The experience means that they’ll know exactly how to build your campaign the right way. They can avoid a lot of trial and error while also approaching the campaign with an effective strategy.

3. Get an Idea of How They Work with Clients

The best Houston SEO company is one that will work with you to build your campaign. There are a lot of nuances and details that only you will understand about your business. These things can only be learned by working closely with your company. That’s why you want to work with a company that engages with their clients, provides updates, and is open to a dialogue. Some companies would rather put their clients aside because too much interaction gets in the way of the campaign.

4. See If They Future-Proof Your Campaign

SEO is always evolving. That’s why you’ll want to work with a company that focuses on future-proofing campaigns. For example, they may focus on things like voice search, on page engagement metrics, integrating social media for link building, etc. Ask if the company is doing anything to adapt to future changes that their competitors are not doing.

5. Work with a Data Driven Company

The best Houston SEO service provider is one that will focus on the data and not theory. You want to ensure that they track things like which keywords are the most profitable, are always on top of referring keywords/traffic sources, and CTR for your meta description. The data is what helps you make the best decisions in a SEO campaign. A company that doesn’t dig deep enough can only do so much for you.

 

 

For a idea of how we approach your campaign, get a free video analysis done by us by clicking here.

6. Avoid Companies that Engage in Black Hat Practices

If a company promises you quick results or guarantees a specific result, it’s usually a red flag. There are ways that you can manipulate the algorithm for quick rankings, but they usually don’t last. A big clue that they might be using black hat strategies is if they mention that they use a secret tactic. SEO is pretty straightforward and the magic is in how you execute the campaign, not some secret knowledge.

7. Work with Local Houston SEO Experts

If you’re looking for SEO in Houston, chances are you’re looking to target local customers. A local SEO campaign is different from a normal SEO campaign. That’s why you want to work with a company that really understands how to help you rank for local results and get Houston customers in your area coming in to your business. Yes, both types of campaigns are similar, but the small differences do make a big difference in the outcome of your campaign.

 

 

8. Make Sure that They Focus on Content

One of the biggest mistakes that many SEO agencies make is that they overlook content. Content creation like blogging, video production, and infographic design is important as it provides visitors that are looking for specific information with value. It also plays a large role in onpage optimization. And if you want to use content to build links, you have to make sure that they are high quality. It can be really difficult to do well with a SEO campaign without a strong focus on content, so don’t rely on a Houston SEO management service that disregards it.

 

 

 

 

9. Hire Companies that are Serious about Transparency

You want to make sure that the companies you’re looking at are transparent about the SEO campaign. This means that they should provide you a detailed plan of how they are going to execute your campaign. This should be followed up by a general strategy and specific targets for your campaign. Monthly reporting and general updates should also be given so that you are in the loop with what’s going on.

10. Find a Company that Offers a Competitive Price

Many Houston businesses are working with limited budgets. You need to make sure that you shop around with different companies to get a competitive price. It’s important to remember that the lowest price doesn’t mean the best deal. At the end of the day, you’re looking for value out of your campaign. Some companies will offer discounts for longer term contracts or bundled services, so figure out a way to lower your costs when working with a company.

11. Go with a SEO Company that Offers Other Digital Marketing Services

While you may be looking for the best SEO services in Houston, you should also be thinking about other digital marketing services you may need. For instance, you may want to add social media marketing into your marketing mix in the near future. Rather than working with multiple companies, it’s better to work with one company that offers multiple services. This makes everything cohesive, easy to manage, and reliable.

 

 

 

 

Following these tips should help you find the top SEO service providers in Houston. If you’re looking for a company that has a proven track record, look no further than Destiny Marketing Solutions. Get an idea of what we can do for you by requesting your free video analysis.

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SEO & Digital Marketing Trends for Houston Business Owners: 9th Edition

 

Google Is Testing Your Google My Business Posts

Since February 19th Google has been testing how your Houston business posts get seen. They are shown below your business information under the local pack during a search. 

In addition, posts are now being shown in the overview tab to allow more customers to see your post.

Google is also testing posts to show in the search result. That’s my favorite especially since Google My Business posts are being underutilized. Take advantage of this method since it may play a big role in how you advertise your business. [Learn More]

 

5 Online Review Statistics You Need To Know 

Customer reviews for your business are crucial to building a successful brand. Brand building in addition to SEO services is a must to expand your business. Humans want to be part of something so if they see everyone is using a _______ business with lots of reviews they will follow. 

We see this madness with Amazon sellers. The more reviews they attain from past sales the more they sell.

 

1. 66% of consumers use reviews to qualify a purchase
2. Age range 65+ expect on average 46 reviews while 25-34 expect 159. Talk about social proof.
3. 77% would recommend your business to a friend if they had a great experience
4. 57% of consumers expect at least 11 reviews
5. 86% read reviews for local businesses

Now go and get your Houston business some reviews. [Read More]

 

How to Grow Dying Facebook Traffic

If you rely on Facebook for website traffic then this is for you. When  Facebook video came out you could easily get views and send a call to action for website visits. Today the power of messenger can bring you that traffic.

Since a regular chat has proven to be effective at answering visitor question why not add a Facebook messenger chatbot. You will need to install a Facebook messenger widget. All the website traffic will then get prompted to sign up as a messenger contact. [Learn More]

 

If Your A Houston Business Owner And Want To Boost Your Revenue Then Click Below For A FREE ($497 Value) Analysis Of Your Business. 

FREE VIDEO ANALYSIS

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What is Dwell Time & Why Does it Matters for SEO [Infographic]?

 

If you’re head first into your SEO campaign for your company’s website, you’re probably figuring out that SEO at times can be a black box.

There are over 200+ ranking factors, so how do you sort them out?

Well, the truth of the matter is all factors are not known. 

But, studies have shown that user engagement metrics can play a major role in your organic visibility, or improvement in this area.

Dwell time is very important.

 

What is Dwell Time?

 

Dwell time is the amount of time that passes between the moment a user clicks a search and returns back to the search engine results page.

 

 

What is a Good Dwell Time?

 

This question depends on your industry and competitors. But 1.5 minute to 2 minutes is a good place to start.

 

To learn more about dwell time, check out the infographic below for more details about dwell time and why it matters.

 

Source: Search Engine Journal

 

Additional Resources for Dwell Time

 

What is Dwell Time and Its Impact on SERP, Why Most Blog Post Never Be Great at Dwell Time

 

Four Branding Efforts that Can Increase User Dwell Time

 

What is Dwell Time? Does it impacts your SEO?

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SEO & Digital Marketing Trends for Houston Business Owners: 8th Edition

 

 

How to Make Your Local Houston Business a Zero Click Search Result

So what are zero click search results? They are basically results that answer the question you are looking for. Ex. you want to know the closest flooring contractor in which you enter “flooring contractor near me”.

Instead of getting the traditional highlighted blue search results Google is now giving you what is called the local pack that shows the closest businesses matching your request. Best of all no need to click on any website for contact info since the results show reviews, phone, and name.

So how can your Houston business benefit? Some ways include creating a well thought out FAQ section on your site with related keywords and How To content. [Read More]

 

3 Voice Search Optimization Strategies

Voice search is a fast-growing trend in AI. By 2020 ComScore predicts 50% of search will be in natural language. What is natural language? Its the way you talk when having a conversation with friends.

I remember when voice search came out a few years ago it was awkward searching for things and not knowing how to talk to a bot. Fast forward today users are talking to bots like a friend in their natural language.

Ways to optimize your keywords for voice search users are:

1. Using interrogative words like who, what, when to add context to the specific content users look for.
2. Use long tail keywords like “What is the average price of 4 ton a/c unit?” is a natural voice search one will do when they are in the last stage of a buyers journey.
3. Use the keywords mentioned above in your blog title or subtitles to help Google pull your content.

[Read More]

 

Are Technical Issues Causing Your Local Business Not to Get Traffic

We all know Houston SEO services can help your business. Even though SEO services are being performed your site may not be getting the proper traffic due to technical issues. Backend technical issues can be not getting your website properly indexed by Google or no sitemap found.

I advice testing your website regularly to ensure links are working properly and working on know issues ASAP to avoid missing out on traffic. [Read More]

 

4 Common Facebook Marketing Mistakes

1. Low engagement – the culprit may be just not knowing who your audience is and what they want. Learn more about audience insights under the ad manager. Here you will choose your audience interest and behaviors to laser target ideal traffic.
2. High engagements, low conversions – Your content may be awesome and on point but not related to your business. Marrying both great and relevant content is key to both get engagement and convert leads.
3. Getting negative feedback – Many reasons can cause negative feedback on your page but one main would in not engagement back with your audience. Why not have a dedicated person engaging any comments or questions asked.

Ad costs toooo high – Here is where split testing ad creatives or copy can make a difference. Testing the right platform is another pro tip. [Learn More]

 

 

If Your A Houston Business Owner And Want To Boost Your Revenue Then Click Below For A FREE ($497 Value) Analysis Of Your Business. 

FREE VIDEO ANALYSIS

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