SEO & Digital Marketing Trends for Houston Business Owners: 12th Edition

 

Future of Search using Emojis

Emojis have been around for years but the future of emojis in search queries is expected to grow. Learn more so you don’t get left behind. 

We see emojis being used mainly by millennials and GEN Z age group. Let’s take this bottom search for example. They are searching for pizza near me and guess what? The business that used the emoji pizza ranked the highest.

Image from Search Engine Land

Don’t forget to add relevant emojis to your next youtube video title or meta descriptions.[Learn More]

 

When Should You Business Use PPC vs. SEO

Seo or Search Engine Optimization is using strategies to get found online organically. Your business will rank higher and for longer with this method. This method is ideal for local businesses.  In addition, you are more trusted than a paid ad. PPC or Paid Per Click is just that, you pay for people to click on your business.

I feel bias towards both but it comes down to what type of business you have and what audience you are trying to reach. If you have a service only available for a short period of time then PPC is best. You will just need to spend time researching your audience and how to effectively build a campaign that targets them. If you are an evergreen business offering services of products that never go out of style then SEO is the way to go. 

But even after all your work, you will have some consumers that avoid ads at all costs or say ads are the way to go. [Learn More]

 

6 Ways to Rank your Content in 2019

With everyone having ADD these days your content should be catered as such. Here are some ways to add some flare and rank with content.

1. Mix it up with text, images, and video. It’s really a hit or miss when using only text since some people may bounce with too many graphics. Testing out never hurts.
2. Write, read edit, write read edit then get someone to read and edit your content.
3. Play with long and short content to see what your audience likes more. You may be surprised that many favors straight to the point information.
4. Stay original and avoid scraping from other websites. You want to be an authoritative website, not a copycatter.
5. Write content to satisfy mobile or desktop users. Mobile users tend to want straight to the point information while desktop readers want to devour a full container load.
6. Make content form match the layout of the page. [Learn More]

 

If Your A Houston Business Owner And Want To Boost Your Revenue Then Click Below For A FREE ($497 Value) Analysis Of Your Business. 

FREE VIDEO ANALYSIS

To Boost Your Revenue

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SEO & Digital Marketing Trends for Houston Business Owners: 11th Edition

 

 

How Technology is Reshaping Consumers

Today technology such as smartphones, smartwatches, smart home kits is changing the ways consumers make purchasing decisions. About 30% of consumers shopping at a physical retail store will use their smartphone to compare prices online. 

Technology has increased security awareness in consumers. Many say they are wary of using their credit card online to make purchases but will use a third party like PayPal or stripe. Consumers also expect a response from a business on social media accounts within 6 hours. [Learn More]

 

Two Big Recent Studies on the State of Local Marketing

Local Social Marketing Benchmark (LSM) – Examined ranking for franchises with multiple locations in 10 different industries. Top leaders in each industry had 2x more sales as expected. When looking across Google, Yelp, and Facebook, only 78% of locations were claimed.

Freshchalk Study – Surprisingly Yelp showed 92% of search results with business and city in the search query. Business with more reviews on Google my Business ranked higher on the search results.

Claiming your Google my business, Facebook and Yelp are a must when using online platforms to market local businesses. [Learn More]

 

How to Choose Brand Influencers to Promote Your Business

Influence marketing is a huge marketing channel that builds trust and authority to your brand. 90% of marketing experts find influencers are so powerful its ROI is better than any other marketing strategy.

Research their audience to see if your brand resonates with their audince. This may be common sense but I know sometimes the amount of followers seems promising but the narrower your niche audience the more results you will see.

Once you have established relevancy no you must reach out to influencers. First, start off with a symbiotic relationship if possible. Make sure to warm up to them before breaking the news about becoming a brand influencer. [Learn More]

 

If Your A Houston Business Owner And Want To Boost Your Revenue Then Click Below For A FREE ($497 Value) Analysis Of Your Business. 

FREE VIDEO ANALYSIS

To Boost Your Revenue

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SEO & Digital Marketing Trends for Houston Business Owners: 10th Edition

 

Amazon Alexa Could Crush Google Search Traffic

Have you noticed in recent months search traffic clicks declining? This may be due to Alexa single answer taking over. As Alexa’s popularity is growing Google is scrambling to innovate search.  If you search anything you now get more one answer snippets from Twitter, Youtube or Wikipedia. If your search queries answer is within an article Google will pull and feature snippets above the search results.

Youtube, which is now owned by Google will be the next big platform to get more organic traffic. Just this past year we’ve seen video take over Facebook with their Facebook live feature. [Learn More]

 

How to Bridge the Gap Between Offline and Online Marketing

Using traditional marketing like flyers, business cards, radio, and commercials along with online marketing can increase traffic. Today consumers are all about researching services or products and reading reviews. If we see trending item or service on a billboard we don’t just purchase, we go online and research the company and read reviews.

The following are some ways traditional marketing can bridge the gap between offline and online marketing.

1. Radio can be a great way to advertise and funnel traffic to your online platform. Studies show 33% more people tend to listen and act on radio commercials in the morning during their morning commute. This may be due to popular morning shows.
2. TV ads will bring about 57% more traffic according to a Nielsen survey. You will have to be wary about having commercials run all day long. Instead uses a systematic approach of only running your ads during peak times or when you know your target audience is watching.

Take away note. Don’t ignore traditional marketing completely. Create a marketing strategy that involves both methods but chooses them depending on your niche.[Learn More]

 

5 Ways to Killer Content That Leave a Lasting Impression

Today content is what keeps your audience engaged with your website or social media platforms. Content described video or writing material that speaks to your ideal audience.

1. Answer Burning Questions – Before creating any content go to the drawing board and answer some questions.  You may want to know what your audience is searching for. Visiting sites like Reddit or Quora is a great idea to get inside the minds of your ideal audience.
2. Give a Preview – With society wanting answers now its a good idea to start your content with an overview. Not only are you giving your audience what they want but an easier way to navigate content.
3. Back up your Talk – If your content has statistics and facts being thrown around provide links, graphs or reputable studies to grow your authority in the topic.
4. Innovative Content – What is the reader looking for pertaining to your topic? That is the Question. Again, take this to the drawing board and find what your audience is searching. Are you seeing more searches pertaining to a “how to guide” or “review guide”?
5. Call to Action – Always include a call to action. Why? You just wrote this amazing content for your audience so tute your horn and nonchalantly mention what action you want your audience to take. [Learn More]

 

 

If Your A Houston Business Owner And Want To Boost Your Revenue Then Click Below For A FREE ($497 Value) Analysis Of Your Business. 

FREE VIDEO ANALYSIS

To Boost Your Revenue

The post SEO & Digital Marketing Trends for Houston Business Owners: 10th Edition appeared first on Destiny Marketing Solutions - Digital Marketing Firm in Houston, TX.

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