Contractors working in restoration often puzzle over how to attract new clients. If you have not been using digital channels to promote your business, you are likely missing out on opportunities for work. One of those channels is Google My Business. The following is an overview of Google My Business and how it can specifically help contractors land more restoration jobs.
What Is Google My Business?
Google My Business is a free service from Google that allows business owners to create a listing for their company on the search giant. This listing then shows up when anyone searches for your company on Google. It is also the best way to add your damage restoration business to Google Maps. Given how most customers now find restoration companies by searching online, having a visible profile on the biggest search engine in the world is undeniably advantageous. Having a My Business profile also boosts your search engine optimization (SEO) because it will integrate with other Google results for greater discoverability.
How to Create a Google My Business Listing
It is easy and costs nothing to create a My Business listing. Simply go to google.com/business to begin and follow the instructions. You will need to create a new Google account or use an existing one. You can edit your information via the Google My Business dashboard at any time.
List Detailed Information
Don’t just stop at putting down your company’s name – give potential customers some more key details about your business. These include:
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A blurb describing your business, complete with relevant keywords;
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A link to your website;
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Contact information such as a phone number and e-mail address;
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Your address and service area;
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Hours of operation; and
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Emergency numbers.
The blurb describing your business needs to be short and to-the-point. State the kind of restoration work you do as well as any major distinguishing traits about your company. Contact information is critical to list, as well, so people who are just browsing can easily contact you for more information. List your website, too. Restoration leads drawn to your website can then learn about your company in greater detail and be convinced that they should do business with you. For restoration contractors, listing any emergency numbers, as well as your service area as part of Local Pack is advisable.
Post Photos and Offers
Photos can be of your offices, vehicles, examples of the work you have done and more. Photos are especially useful for getting restoration jobs because you can show before and after examples of your work right there on your business listing. These examples can impress customers right away and generate some solid restoration leads.
In addition to photos, you can post special deals, offers, and coupons on your listing, as well. These can be strong incentives for new customers to give your services a try. It is then up to you to perform solid restoration work to please those clients.
Use in Tandem With Other Techniques for Good SEO
My Business can be used in tandem with other techniques for good restoration SEO. There are ways you can improve your SEO directly on you’re My Business profile. This includes using keywords and phrases in your business description that are used elsewhere in your online presence, such as:
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Your website;
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Any social media profiles; and
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Your online content, including your own and guest posts.
Restoration contractors conduct their business in a set local area, which is why it is important to use local SEO terms. Be sure to use local terms such as “fire restoration [your city and/or state].” Consider what phrases users are organically searching for in order to have your results come up in response.
Analyze Results
Google My Business comes with analytical tools that can help you track who is viewing and interacting with your listing. You can then use this information to make any needed changes for better results. When customers post reviews, you can respond to them in thanks or to tell your side of the story, if necessary. Doing so makes customers feel a business is more trustworthy.
Google My Business listings are just one aspect of any good online marketing plan. If you are looking to grow your restoration business and make it easier for customers to find you online, contact Destiny Marketing Solutions to learn more.
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source https://destinymarketingsolutions.com/google-my-business-for-more-restoration-jobs/?utm_source=rss&utm_medium=rss&utm_campaign=google-my-business-for-more-restoration-jobs
SEO is also known as 
When you are ready to begin optimizing your damage restoration’s website for top search engines, it is important to research and become familiar with the most commonly searched words and top keywords that are most relevant to the services and products you offer.
for restoration companies must incorporate SEO. You don’t need to know much about how it works. You just need to research the words that you plan to use. Use words that identify your office and its location. Make them the core of your SEO.
Your restoration marketing ideas are useful since you know about the tools. We encourage you to begin to think of your strategy as a theme. This will help you to develop a message that’s suitable for all of the available marketing tools that exist. Be sure to deliver one message.
Our digital marketing strategies for restoration companies call for you to register with AdWords. You need your own account. You need to learn and operate keyword-research tools. Practice activating an ad from start to finish. By this stage, you should already have a theme to work with, a website for your visitors, and the ideal keywords.
